Hyundai's luxury Genesis brand getting plug-in hybrid
Posted: Tue May 10, 2016 6:48 pm
Preparing to take on BMW and Mercedes-Benz in the alternate fuel future, Hyundai's Genesis brand is planning a plug-in hybrid vehicle. Dave Zuchowski, CEO of Hyundai Motors America, avoided stating which Genesis models would get the plug-in treatment, but the sub-brand's first vehicle will go on sale this year called the G90.
"Some of those [plug-in hybrids] will take the form of the Genesis side of our business," Zuchowski said. "We believe alternative-propulsion engines are going to be really important -- even more important in the luxury market than they are in the mainstream market."