Consumers who have put down money to pre-order a 2012 Ford Focus Electric are becoming more frustrated and worried as time goes on – and Ford is doing little to calm those fears.
Back in October of 2011, Ford had told an inquiring customer that the Focus EV line had been moved back a quarter (of a year) and the majority of deliveries would take place in the first quarter of 2012 as production ramps up [original article]. The article also stated “I don’t want to suggest that Ford will release a couple Ford Focus Electrics in 2011 to keep their word on the 2011 launch dates…” Ford has delivered a total of 8 Ford Focus Electric vehicles in 2011 – most of which to places like Google who will be using them annd recording info to help Ford further refine the vehicle – something that seems like the bare minimum in order to fulfill promises.
On February 2nd, Mark Tinskey, associate director for Ford’s Global Electric Vehicle Infrastructure, said the Ford Focus Electric will start becoming available in the 19 launch markets around September, which we all know is substantially later than the Spring 2012, which was bumped from late 2011, which was bumped from August 2011…
It’s anyone’s guess when we’ll really start to see/be able to purchase the Ford Focus Electric. Many potential customers and interested buyers on the Ford Focus Electric Forum seem disappointed at the lack of communication from Ford. If Ford knows they will miss deadlines, it would seem less important if they would announce so ahead of time and warn people, perhaps even explaining the delay for the availability of the Ford Focus Electric. Ford could use it as an opportunity to build consumer trust, rather than to destroy it by missing yet another self-imposed deadline.
On the Ford Website for the Ford Focus Electric, it states that pre-orders are open in New Jersey, New York, and California. The website also lists the Mid 2012 States, implying that preorders will open in mid 2012, as being the rest of the 19 initial rollout areas: Arizona, Colorado, District of Columbia, Florida, Georgia, Illinois, Massachusetts, Michigan, North Carolina, Oregon, Texas, Virginia and Washington.